Plato’s Closet video ads  

Working for 3sixty marketing and under the art direction of Kate Emms we created animated video ads for Plato’s closet. Running general ads and event ads for upcoming sales. Designing layouts, style frames, storyboards, animating them in after effects, and A/B testing multiple creatives. Then making them into reusable templates for other Platos closet locations.  

Developing Storyboards 

Above and below are finalized storyboards developed for past Plato’s closet projects. crating a written story board first, outlining key scenes, writing a brief summary, drawing thumbnails or designing thumbnails in after effects or illustrator, review and revise, finalizing storyboards, and adding annotations on technical notes. 

Keeping it on brand

The goal was to develop eye catching ads that follow Plato’s closet’s fun bright colourful branding. Get more clicks and hold people’s attention. What’s the Secret sauce? It's all about the designing each frame making it feel fresh and unique that so our ads can pop! Flashy transitions and playful animations are easy part. Once you have the style frames locked in, everything else falls into place. 

Making things move

Once the design is set in place and all assets needed have been found or created then it’s time for the fun part. 

Set Up Composition:
Using Adobe After Effects to create the videos and import assets stock video, audio, images, and logos.
Using the storyboards to create the compositions in after effects.
 
Animate:
Plan how things are going to move, incorporating movement, transitions, and effects.

Timing and Easing:
Focus on the timing and easing to create rhythm in the animations.

Working fast and effectively for a better return on investment. 

Creating well designed ads that don’t cost too much or drag out is Incredibly important. working fast and effectively is the only real way to Get the best ROI for your YouTube ads. Understanding the importance of working with the best digital marketing company available and by partnering with top-notch agencies that specialize in video ads and design, they can unleash the full potential of
your advertising efforts, Increasing brand awareness and customer engagement without dragging out projects and draining that ROI. 

Creating Adobe After Effects templates for Quick Editing & Fast Turn Around 

Each project is built out into an Adobe After Effects template. This helps with later editing and any changes to be made in the future. Having a ready made project file that contains various elements, such as animations, effects, text placeholders, and graphics, all designed to be easily customized and used in video projects. 

We organizes the layers and controls that allow us to modify colours, text, timing, and other parameters to tailor each video ad. This makes them an efficient and convenient solution for quickly swapping out colours, locations, changing a 50% off with a 70% off if needed and even changing the text styles. this solution keeps us working fast because we don’t have to start from scratch each time.